Here’s a “Bottom 10 List” of things that seemed like a good idea at the time … but may have ended up hurting your site’s effectiveness. So what can we do about these web worst practices? Read on. 1. Don’t ‘welcome’ me to your website. Hey, I appreciate the...
Take a fun look at the surprising similarities between them.
The September sun was beginning to set on the peaceful neighborhood park. Peaceful, that is, until the air was suddenly filled with a screechy “Waaaaaaahhh!” The little boy was about 5, and someone’s big, playful Great Dane somehow had gotten off its leash and run...
“Wow, that floor looks so shiny. You’re doing a great job.” I’m not sure what prompted me to say it. Walking across the marble floor of a building lobby after hours, I happened to notice the middle-aged woman in the maintenance uniform. She had both hands on the...
When we’re deciding what goes where during the planning of our new website, sometimes we forget that we’re not really creating a site for ourselves, but rather a site for our customers. Approaching the website from their perspective, though, means...
Have you ever looked at how you look at things? If you did, you’d notice consistent visual patterns that have a lot to do with what you end up absorbing. Well, what if your website layout was built around these natural human tendencies — rather than just the...
Want me to buy something from you online? Sure you do. But in your enthusiasm, I hope you don’t jump out too soon to ask for the sale. A car salesperson doesn’t expect me to sign a contract as soon as I step onto the lot. Experience has taught me not to...
When a typical web visitor lands on a typical business home page, what single button are they most likely to click next? Sadly, it’s the Back button. Gawd, I hate that statistic. So let’s consider it a call-to-arms to learn how to grab our gentle readers by the throat...
Way back in the 1800s, marketing consisted of flyers and newspaper ads, and they were pretty crude in their approach. The strategy seemed to be to simply announce that the product existed. As the twentieth century neared, ambitious and creative sellers found that some...
